CONTENTASTIC - With Lucy Hall
5 week course which takes you from social media and content marketing zero to hero in just 5 weeks.
This training course is designed to help businesses owners, social media marketers and digital marketers to create and execute an effective content marketing and social media strategy within 5 weeks for the next 90 days.
This course helps you to identify, plan and create the perfect content for every step of the sales process. You will go away at the end of the 5 weeks with a fully complete content and social media plan, funnel and 90 days worth of content created and planned. This course is also CPD certified and you will receive CPD points at the end of the training.
Is the course that will guide you step by step through branding, content creation and planning in just 5 weeks.
The issue businesses and marketers face nowadays is that there is so much information out there often served up in short blogs or videos tutorials that you have the tactics but often have to work out the complete strategy yourself and then on top that have to create and plan the content as well. So I have created a course that delivers all of the information like you would receive in an offline workshop but online with a professional trainer with actual CPD qualification.
The course is currently available for enrolment at £175! (This will increase to £345 after the 14 day enrolment period.)
Some of the issues businesses have with social media and content marketing is:
- You throw out content and hope it works
- Your engagement is low and you have no idea why
- You don't seem to be building an audience
- Sales just aren't coming in
- You try tactics touted by experts and they just don't work or only have very short term success.
That's because you are picking up tactics but not implementing them as part of a wider and well thought out content marketing strategy.
At the end of this training course you will have a fully complete content marketing and social media strategy and all of the assets and content planned out for the next 90 days.
We will be looking at the complete content marketing strategy, how to create a sales funnel and how to create the content and how to measure the success of your content. In this course you will get access to many resources as well as a closed community so you can chat with your study buddies! Throughout the training you will be encouraged to quiz frequently to see how much you've learnt each week.
I recommend that even if you have done exercise 1 and 2 before that you revisit this to help refresh your content strategy and get you set for the rest of the training.
What's included in CONTENTASTIC?
Week 1 - The Prep
Self Assessment - An honest look at where you are now with your content, have you done the basics yet? What do you need to do before you get started to make sure that you have everything in place? - Self Assessment Questionnaire included and Video Explainer
Goal Setting - Now you know where you need to improve on it’s time to set some bigger goals around your business marketing and some smart goals that will help you nail down how to reach them. - Goal Setting PDF Download Included, Written Examples and Video Explainer
Week 2 - Branding
Customer Persona - In order to start creating a solid content plan and even to start looking at our brand guidelines, we have to know who our customers are. This helps us understand their pain points, behaviours, nuances and more so we can get our content messaging nailed down. - Includes Customer Persona Creator PDF’s, Video Tutorial, Written Examples.
Brand Guidelines - So that we understand the look and feel of our content, voice and type of messaging our brand guidelines will give us a 2 sheeter that we can refer back to throughout the process. This includes our mission (you may already have this and if you don’t please refer to the training guides), Vision and messages. - Includes Brand Guidelines PDF Which goes over Mission, Vision, Brand Values, Brand Story, Personality and Look and Feel Guides. A video Tutorial and Written Examples are included.
Week 3 - Formulating Ideas and Creating a Plan
Content Research - What content can we create that addresses our customers initial research questions? What are our customers pain points? We will formulate ideas here for the content we are going to create, the type of assets we need and why we are going to create them. We will look at relevance of content to the audience and what type of actions we want our community to take. - Includes Links to resources, written examples, video tutorial and full download of the little book of social media ideas for additional inspiration.
We will look at different content types such as:
Channels - Looking at the channels we will be using to create and share content on. This includes, website, blog, YouTube, guest posting, Facebook, Twitter, Instagram, Linkedin, Quora and so on.
Social Media Funnel - Looking at the content we will create for each aspect of the 3 tier sales funnel 1. Awareness 2. Consideration 3. Purchase - With examples
Content Plan - In this session we are going to put together the plan of action from the content we have established for our customers and our goals or objectives we created earlier in week 1 and 2. You will be given a sheet to plan content for the next 90 days based around content themes such as Education, Entertainment, Promotions, Offers.
Week 4 - Content Asset Creation
Creating Video Content and how to properly optimise for Search -
Creating Images and Gifs -
Creating Blogs and WhitePapers and how to properly optimise for Search -
Podcasting & Audio -
Crafting Written Social Posts -
In the Moment and story Content -
Week 5 - Scheduling planned content across multiple platforms
Tools for scheduling content assets - Free and paid tools, for this exercise we will use ContentCal as a simple and easy to use content planning calendar.
Tools for measuring content and social media success - How to measure the success of your social media content and digital content, with examples and links to resources.
(Find out more about your course trainer here: lucyshall.com)
Resources - Downloads, information and activities to aid with the course.
Continued learning Free and paid from approved partners.